At Action International our goal is to help business owners achieve true business success through analysis and systems implementation. What that means is that we help the self-employed build a profitable commercial enterprise that works without them. After all, systems should run a business, not the owner.
The first thing we do is to assess the business by working with the business owners to determine where they are, where they would like to be, and then helping them implement systems and strategies based on what we find that would be the most appropriate for that particular business’s needs (increase profitability, systems, employee training, controls, etc.).
We will be assessing the business in the five key profit generating areas:
Lead Generation, Conversion Rate, Average Sale Value, Average Number of Transactions, and Profit Margins. Those areas are highlighted in the following equation:
Lead Generation x Conversion Rate = # Customers
# Customers x Avg. Sale Value x Avg. # Transactions = Revenues
Revenues x Profit Margins = £ Profits
| So basically, we are looking at the equation for profitability for any business, in any market, in any industry sector. Throughout all of these sectors of business, the equation for profitability stays the same.
We have developed 367 different systems and strategies under these five variables. For example, Lead Generation has 73 systems that can be implemented to help business owners increase their lead flow. In addition, we have 86 systems that may be used to increase your Conversion Rate, and so on down the line. |
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Once we have established where the business is, we are able to go back and look through our systems and determine which of those would be the most appropriate to implement in increasing the profitability of that particular business type.
We use the information we have gathered on the business to put together a detailed Alignment Report that will serve as our roadmap to success for the next 12 months of Business Coaching.
Once we have established that the business can be profitable, we move on to our secondary goal, which takes place during the Coaching process. That goal is to teach the business owner the difference between working on their business and working in their business. Small business owners can spend 60 hours or more per week just trying to keep their business alive. Most often, what we find is that they are working on the wrong aspects and end up spinning in a relentless circle until the business finally folds in on top of them. Our goal is to help them in working on growing their business instead of concentrating on the technical issues, which are usually counterproductive to growth.
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Throughout the process of Coaching we will spend about an hour each week with the business owner (depending on their needs) helping them stay focused on their goals, testing and measuring results, assisting them with potential obstacles for growth, systems implementation, etc. We hold our clients accountable for reaching the goals that we set together, and work diligently to help them achieve great results!
So basically, we teach the self-employed how to become successful business owners. We teach them how to make more money for less effort, and we have been very successful at that. |
Now is the best time to make your dreams for your business a reality. Action Coach Kev Roberts is offering 4 complementary coaching sessions this month, so call today on 0845 6868 620 or email kevroberts@action-international.com today to book one for your business.
GET THE COMPETITIVE EDGE WITH COACHING
ACTION International, the world’s #1 business coaching team, has a new coach covering the Northampton, Daventry and Rugby area.
Franchisee Kev Roberts offers business education and mentoring for small to medium business owners.
Kev said the rapid small business growth in and around these three neighbouring towns gave him the perfect opportunity to put his business experience to good use.
“After living in Rugby and now Northampton for the last 11 years, I am familiar with a large number of small to medium businesses with untapped potential,” he said.
“I frequent many of these businesses on a regular basis and believe they could easily build on their success.”
Business coaching is experiencing healthy growth, with an increasing number of people choosing to put their natural entrepreneurial skills to good use.
Kev said coaching was an excellent way to give Northamptonshire and Warwickshire businesses the edge over their competitors.
“Competition is fierce, with 80% of small to medium businesses failing in their first two to five years of operation,” he said.
“These are staggering figures and indicate the need for a closer look at the way business owners are viewing their enterprise.
“Often they are at the coal face of day-today operations and lack the time to take a look at their key business areas.”
With his broad background of commercial and management experience, Kev is no stranger to the business world.
“I love this part of the world and the best thing about this business is that it allows me to work in my own home town and get involved in the local community,” he said.
“Kev said he was motivated by the chance to help Northamptonshire and Warwickshire business owners achieve their personal and professional dreams.
“I am thrilled that I will have the opportunity to run free seminars in the local area and get a feel for the unique needs of the local community,” he said.
“I will not only be sharing my business knowledge but the benefits of a worldwide coaching network and a proven system,” he said.
For further information about working with an ACTION International business coach, contact Kev Roberts on 0845-6868620 or by email to kevroberts@action-international.com |
